Sports Business Management

Competitive advantages

• Egypt’s first integrated bachelor’s program in sports business management.
• Combines management, marketing, finance, and sports event planning.
• Integrates practical training and partnerships with clubs and sports companies.
• Supports entrepreneurship in the sports sector in line with national SME plans.
• Prepares graduates for local, regional, and international labor markets.
• Early graduation for academic excellence.
• Tuition exemption of 30% for the first-ranked student (even if repeated), and 20% for the second- and third-ranked students (even if repeated).

Intended Learning Outcomes (ILOs)

• Analyze and evaluate the sports institutional environment.
• Apply management principles to sports-sector challenges.
• Manage and market sports products and services efficiently.
• Use financial analysis tools and decision-making methods.
• Prepare and implement strategic plans in sports contexts.
• Uphold management ethics and good governance.